Welcome
Strategic Marketing for Organizations Ready to Grow, Adapt, and Lead
25+ years of international experience across luxury brands, tourism, hospitality, government, education and consumer markets.
Meet Maryse LaRocque
I'm a strategic marketing advisor, business development professional, and communications leader with more than 25 years of international experience helping organizations build stronger brands, enter new markets, create meaningful partnerships, and engage customers more effectively.
My career has taken me from government advisory roles in Canada to leadership positions in hospitality, tourism, luxury retail, education, and international business across North America and Asia.
Today, through My Strategy Atelier, I help organizations bridge proven marketing principles with emerging AI tools to create smarter, more sustainable growth strategies.
I believe technology should support strategy, not replace it. AI can accelerate research, analysis, and execution, but human judgment, creativity, relationships, and strategic thinking remain the true drivers of success.
Strategy first. Technology second. Results always.
This positioning is supported by your documented experience in strategic marketing, stakeholder engagement, partnerships, communications, business development, luxury brands, hospitality, tourism, government, and international business.
About My Strategy Atelier
Our Mission
Helping businesses, destinations, hospitality brands, entrepreneurs, and organizations strengthen their market position through branding, strategic partnerships, content marketing, and AI-assisted marketing strategies.
